Don’t Cross the Line
Workplace aggression doesn’t always look like violence. From yelling to name-calling, these seemingly minor behaviours cross the line and can have serious mental and physical consequences. For WorkSafe Victoria (the statutory authority for workplace health and safety), we created a campaign that called out these everyday acts of abuse often dismissed, but deeply damaging.
Told through a single, rotating camera that shifts perspective mid-scene, the films reveal the emotional impact of aggression from the worker’s point of view, urging the public to recognise themselves in the behaviour and rethink it.
Agency: VML
Role: Art Director