Cannes Young Lions Competition

Film Category - 2 x Young Lion Finalists 2021 & 2023

2021 Round 1 - Finalist

Client: MMAD (Musicians Making A Difference) - Australian charity that changes young lives through the power of music, dance & mentoring.

Brief: Get young Australians to download the MMAD app.

2021 Finalist Australia - 48 Hour Brief

Client: Big Brothers Big Sisters – Mentoring program for vulnerable youth.

Brief: Raise awareness about what the BBBS program does, to bring about more donations.

2023 Round 1 - Finalist

Client: TikTok

Brief: Create a TikTok first film that celebrates the joy of belonging to Australia’s multicultural society.

REINTRODUCE YOURSELF
Celebrating the joy of belonging to Australia with those who never could.

Insight
For immigrants living in Australia, the joy of belonging isn’t a given. In fact, new-to-country people often change their name to fit into Australian culture. Sometimes it’s to avoid being bullied, or to make it easier getting a job. Thankfully, times are changing. Australia is making progress as a multicultural society, so people can finally celebrate the joy of belonging as who they really are.

Idea: Reintroduce Yourself
Your name is who you are. You shouldn’t have to change it to belong. So, we’ll give 7.5 million Australian immigrants the chance to reclaim their birth name. This film creates a platform for them to reintroduce themselves to Australia and celebrate the joy of belonging.