Proactive Ideas for Optus x TikTok

Trend: A multitude of young women speaking about their lack of a love life and that they now view Optus as their partner.
”I’ve been single for so long. 
Someone asked me who 
I was with and I said Optus.”

Insight: For many people, they have been with their Telco since they got their first phone when they were a teenager. In truth, the relationship with their Telco has been one of the longest relationships they’ve ever had.

We want to get young people who are over the instability of the modern dating world to celebrate their faith in Optus as a partner they can rely on. By leveraging the TikTok platform to reinforce that Optus will always be there for them.

Duet Dating